PRODUCT MANAGER · DIGITAL PRODUCTS & EXPERIENCE

Simona Orlandi

The best products bring direction to complexity
without losing vision, character and humanity.Product Manager based in Bologna with 10+ years of experience shaping digital products across complex ecosystems such as Unipol, Aruba, QubicaAMF and Ducati.

UnipolArubaQubicaAMFDucatiACSoftwareMudem for Banca d'ItaliaUnipolArubaQubicaAMFDucatiACSoftwareMudem for Banca d'ItaliaUnipolArubaQubicaAMFDucatiACSoftwareMudem for Banca d'Italia
Work.
012024 — Present
Current
ACSoftware
Product Manager · Digital Experience

Knowesis IoT platform & Observa 3D ecosystem

Built & scaled a design team of 5+, improving delivery efficiency ~30%. Drove discovery, positioning, pricing and GTM with enterprise prospects.

022023 — 2024
1 year
Aruba
PRODUCT, MARKETING & CX LEAD DESIGNER

27+ websites redesigned across the corporate ecosystem

Coordinated 4+ designers and system integrators, defining experience standards across parallel workstreams.

032022 — 2023
1 year
QubicaAMF
Product Designer & Researcher

B2B2C industrial gaming · 3+ connected platforms

Discovery, market analysis and product fit across kiosks, mobile and SaaS industrial platforms.

042016 — 2022
6 years
Unipol Gruppo
PRODUCT & PROJECT MANAGER (DESIGN LEAD)

UniSalute Up · 1M+ downloads · 4.5★ · 22K reviews

Owned product strategy across Health, Mobility & Property. Founded the in-house design team. Reduced call center volume ~30%. Awarded Best Health Insurance App.

052015 — 2016
1 year
Ducati Motor Holding
Digital Marketing

Brand-centric digital experiences for an iconic motorcycle brand

Designed content and assets for product launches, ensuring consistency across online channels.

Impact.
01 — Metric
0
App downloads
UniSalute Up
02 — Metric
0
User reviews
4.5★ rating for UniSalute Up
03 — Metric
0
Websites shipped
Aruba ecosystem
04 — Metric
0
Years building
B2B & B2C products
05 — Metric
0
Efficiency gain
Design ops scaling
06 — Metric
0
Industry awards
Le Fonti · Premio Spina
Award · 2025
Premio Spina

Observa for MUDeM, Banca d'Italia Virtual Museum — for inclusivity & innovation.

Award · 2019
Le Fonti Award

UniSalute Up — Best Health Insurance App of the Year for UX, CX & Innovation.